Published: Thu, March 21, 2019
Life&Culture | By Sue Mclaughlin

Netflix confirms that it won’t be part of Apple’s new service

Netflix confirms that it won’t be part of Apple’s new service

However, even a diplomat would be hard-pressed to mind his Ps and Qs in a rapidly changing media landscape in which Hulu and Amazon have already taken a sizable stake, and which will see newbies Disney and Apple joined in the next year or so by services from the AT&T-owned WarnerMedia and Comcast-owned NBCUniversal.

Apple is announcing a subscription-based TV and video service on March 25, but Netflix productions wont be part of it. "We have chosen not to integrate with their service", Hastings told Reuters and other news agencies.

While we don't have all the details of the new streaming service (we expect to know more after Apple's event on March 25), we have heard about negotiations with HBO, Starz, and Showtime to provide premium content.

Hastings said that Netflix would perform best when competing with "amazing, large, well-funded companies" such as those now entering the video space.

Apple has played a neutral role in the fight for eyeballs online, opting to distribute shows, apps and movies from all major companies.

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"These are wonderful, large, well-funded companies with very significant efforts", Hastings said.

Hastings said competition is good for Netflix, adding "These are unbelievable, large, well-funded companies ... but you do your best job when you have great competitors".

"If you look at just the raw number of users, Apple has just as good of an opportunity to be a leader as Netflix".

Hastings has been clear on his declaration to journalists, according to the CEO, Netflix prefers to let its customers enjoy its original content on its own service, rather than in third-party streaming services. The iPhone maker has been spending big to produce original content for their alleged subscription video service.

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