Published: Wed, March 13, 2019
Life&Culture | By Sue Mclaughlin

Apple expected to announce new streaming TV service at March 25 event

Apple expected to announce new streaming TV service at March 25 event

Apple has sent an event invite for March 25th (10am PT, 5pm GMT), where it's expected to launch its highly-rumoured, long-awaited video streaming service. The highlight of the event is expected to be the company's new news subscription service that will allow users to subscribe to newspapers, magazines, etc. through Apple.

The new offerings will contribute to Apple's services segment, which is growing in revenue and importance as consumers hold onto smartphones, such as the company's signature device, for longer before buying replacements. Apple's live stream page gives some clues about the launch event.

The invitation follows a January event where Apple CEO Tim Cook confirmed that the company would be launching new services this year. Wall Street, meanwhile, believes services will become a more important component of Apple's business.

The TV service is expected to launch globally, an ambitious move to rival services from Netflix Inc and Inc.'s Prime Video.

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For two years Apple has been signing up the best talent, including Sony Pictures' Zack Van Amburg and Jamie Erlicht, and greenlighting dramas, comedies, thrillers and sci-fi series with top names from Steve Carell to Jennifer Aniston, as it looks to make a mark in the TV streaming industry. There's the announcement itself, which will take the iPhone maker into territory dominated by rivals like Netflix and HBO - streaming giants that have been at this for a long time and know better than anyone how hard it is to pick creators and shows that generate buzz, viewership and the prestige that creatives team in any field covet.

The Apple keynote will takes place on March 25 with the not-so-subtle title 'It's show time, ' according to Engadget and other members of the media. Previously, the company has launched the iPhone SE, the budget $329 iPad and the 9.7-inch iPad Pro.

The forthcoming event will also be the first time Apple has used the venue for something other than an iPhone announcement.

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