Published: Wed, March 13, 2019
Life&Culture | By Sue Mclaughlin

Apple Announces March 25th Event at the Steve Jobs Theater

Apple Announces March 25th Event at the Steve Jobs Theater

The rumours mentioned that the company might focus on services.

Apple sent out invitations to reporters and analysts on Monday, inviting them to attend an event at the Steve Jobs Theater on March 25 in Cupertino, Calif. The new service will give Apple device owners free access to the company's new original content, and it will also come with a Channels system that allows users to subscribe to platforms like HBO via an additional subscription.

In addition to the anticipated video service, the event will witness the traditional unveiling of new iPads. This year, Apple is expected to unveil the iPad (7th-generation) that will retain the conventional headphone jack and Touch ID.

The tagline of the event makes it clear that Apple will be using the event to showcase its TV streaming service and premium Apple News subscription service.

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Apple's invite for the event doesn't say much apart from "It's show time".

According to a report by Bloomberg, Apple has invested over a billion dollars to produce shows for its video-streaming services.

The TV service is expected to launch globally, an ambitious move to rival services from Netflix and Amazon.com's Prime Video. The shows are expected to cover a variety of genres that include drama, documentary, comedy, kids program, etc. Apple has been closely working with former Sony Pictures executives Zack Van Amburg and Jamie Erlicht for the shows that are expected to be released during late 2019. "But Apple is smart to not limit the places people can consume their services".

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