Published: Tue, March 12, 2019
Electronics | By Kelly Massey

'It's show time': Apple confirms launch event on March 25

'It's show time': Apple confirms launch event on March 25

Along with services for TV (which is expected to launch later in this year), Apple is also being speculated to come with its Apple News subscription service.

As always, Apple isn't explicitly saying what we can expect to happen at the event, but expectations are that we will see Apple take the wraps off of its new media services.

Apple's two big product events-usually in March and September-are A Big Deal. The invitation included the teaser line: "It's show time", hinting at the news.

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The video streaming service is expected to be a rival to Netflix and Amazon Prime video that will include access to Apple original programs. According to a report by Bloomberg, Apple has invested over a billion dollars to produce shows for its video-streaming services. Apple is focusing more on its Services business with this event so it is unlikely that we will see the company make any hardware announcements on stage.

Apple has also officially put out the event tagline which says "It's show time" and also has sent an animated countdown GIF. The company has partnered with several publications like The New York Times, Washington Post, Wall Street Journal, etc.

Subscription models in tech-including at Apple, where iPhone sales are cooling while its Services division is thriving-have emerged as new revenue drivers. But it's been a while since one of these has focused largely on services, with a 2015 Apple Music event perhaps the best recent example. The lower-end, $329 iPad hasn't had a refresh since last March.

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