Published: Tue, March 12, 2019
Markets | By Otis Pena

Infiniti Gives up on Western Europe, Will Leave in Early 2020

Infiniti Gives up on Western Europe, Will Leave in Early 2020

It means the Q30 and QX30 - now built in the United Kingdom at Nissan's Sunderland plant - will be discontinued later this year.

Infiniti is pulling out of Western Europe after Nissan's premium arm was no longer considered a viable business here. Both vehicles are sold globally but produced only in Sunderland. And while Infiniti plans to leave Western Europe, it will stay active in Eastern Europe, in addition to Asia and the Middle East.

According to Autocar, Infiniti accumulated approximately 60,000 customers in Europe since it entered the market in 2008.

The Infiniti brand has struggled to make a mark in Western Europe- past year sales halved to 5,800.

Nissan to end Sunderland production of luxury Infiniti brand

In addition to the tough competition, the Japanese premium brand, headquartered in Hong Kong since 2012, has struggled to effectively meet emissions and other regulatory requirements in the region, Hale said, referring to stringent Euro 6 emissions requirements and other regulatory challenges.

Infiniti said this decision was part of a restructuring plan that allows it to focus purely on its most active markets - namely, North America and China.

Infiniti promises that it will assist impacted workers in finding employment and negotiate end-of-franchise agreements with its retail outlets. Infiniti also says it is working "to find alternative opportunities for any employees who would be affected, consulting with employee representatives where necessary and identifying opportunities for transition and training support where appropriate".

Infiniti will begin to wind down its operations later this year. Infiniti intends on electrifying its portfolio by 2021, which might not be fast enough for Europe's liking.

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