Published: Tue, February 26, 2019
Life&Culture | By Sue Mclaughlin

Serena presents in style at the Oscars

Serena presents in style at the Oscars

"If we show emotion, we're called dramatic", Williams narrates.

The one-and-a-half-minute-long video stars Olympic gymnast Simone Biles, Olympic snowboarder Chloe Kim, former WNBA star Lisa Leslie, the first woman to run the Boston Marathon - Katherine Switzer, and the U.S. women's national soccer team, along with other trailblazing sportswomen.

The American sports apparel giants entitled the ad "Dream Crazier", and it was released during the Oscars - which was presented by South African duo Trevor Noah and Charlize Theron. "And if we get angry, we're hysterical, irrational, or just being insane", Williams continues, while footage of some of the world's greatest athletes - all of whom happen to be women - plays in the background.

In Budweiser's case, though, that may still be a case of wishful thinking: The AB Inbev brewer ran an ad-which it originally had slated for the Superbowl but saved for the Oscars instead-featuring Charlize Theron for the brands limited-edition Reserve Copper Lager.

In IBM's "Dear Tech" ad, Tarana Burke, the founder of the Me Too movement, asks the question to tech: "Are you working for all of us or just a few of us".

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Among those who allegedly witnessed the incident was Pam Bondi , at the time Florida's attorney general and a Trump supporter. Campaign spokeswoman Kayleigh McEnany called that accusation "off-base and unfounded".

She's encouraging women on and off the court to embrace what men may call "crazy".

"When we stand for something, we're unhinged", she continues. A woman dunking, crazy. Coaching an National Basketball Association team? Nike exposes these double standards through their latest ad dedicated to women who've been called insane before. "Fine. Show them what insane can do".

But Williams noted that she's seen male tennis players call umpires "several things". "A woman competing in a hijab, changing her sport, landing a double cork 1080, or winning 23 Grand Slams, having a baby, and then coming back for more", Williams says, referencing her own "crazy" behavior.

The ad featured Kaepernick challenging people to "Believe in something".

Nike has now done it again with the launch of Williams' new campaign.

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