Published: Tue, February 26, 2019
Markets | By Otis Pena

Groupe PSA to Launch Citroen Brand in India

Groupe PSA to Launch Citroen Brand in India

"The group's aim is to increase its sales outside Europe by 50% by 2021 and to position its brands in new markets: Peugeot in North America, Citroen in India and Opel in Russian Federation", the press release said. PSA hasn't presented an official timeline for when it plans to start selling Peugeot cars here again, but Automotive News reports that the company has discussed 2026.

While revealing the FY2018 financial results, Carlos Tavares, Chairman of the Managing board, confirmed that the Group is aiming to conquer new markets.

The PSA Group has already formed a joint venture with the CK Birla Group and has set up a production facility in Hosur, Tamil Nadu. The French manufacturer has already started making engines and transmissions in its plan in Hosur, Tamil Nadu and as per the official statement, an official launch of the production of the engines and transmissions will take place before the arrival of the first auto in the market. Phase I manufacturing capacity is pegged at 2 lakh BS6 compliant engines per annum, and and 3 lakh transmission units each year.

As expected, Groupe PSA has announced that it will re-enter the Indian market with the Citroen brand, which offers cheaper cars compared to Peugeot and DS. After the DS7 SUV was spied testing on the Indian roads, Citroen Aircross C5 was spotted in India. This service, which employs more than 500 vehicles, is part of Groupe PSA's Free2Move brand providing mobility solutions in 12 countries via 65,000 vehicles.

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Peugeot is expected to launch a new-gen Ambassador sedan having purchased rights from Birla Group owned Hindustan Motors at Rs 80 crores.

Operating since 1919, the brand sold 1.05 million cars in 90 global markets in 2018. "Today's milestone represents a significant step to meet customers' expectation in India soon", said Emmanuel Delay, its Executive Vice President and Head of the India-Pacific region.

"We are very proud to launch Citroen in India, one of the fastest growing markets in the world".

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