Published: Thu, February 07, 2019
Sport | By Kayla Schwartz

Haas reveals 2019 livery... and auto

Haas reveals 2019 livery... and auto

Last year, it confirmed a new title sponsorship deal with British energy drinks company Rich Energy and has adopted the company's black and gold colours - most famously used by Lotus in previous years - for the new year.

Haas are the first team to unveil their 2019 season livery and they haven't disappointed one bit, as the new Rich Energy colours look really slick. "It's the ideal platform for our brand".

"We've found the flawless partner in Haas who I believe are the best-run team on the grid, and we've got an terrible lot in common as organizations".

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Rich Energy's long-mooted arrival in the sport has coincided with their black and gold colours being incorporated into Haas' vehicle livery for 2019. "We're very proud that it's the next stage of our development as a company and this is nearly day one of chapter two in Rich Energy". "Therefore for us it's a great platform and we intend to being in F1 long, long term". "They're run in a very, very unpretentious fashion, they're proper racers, Gene Haas is a wonderful businessman who is approaching motor racing in the right way, [they have a ] brilliant team principal and they've got two drivers with personality, which I think is superb". They are a David taking on Goliaths in Formula One and we are the same in the drinks business.

"We can try. If you don't try you don't achieve it". "We're delighted to work with Haas and we want to do it on a very long-term basis". It has a brand value, F1, which I think is unprecedented in sport.

We'll find out where the Haas appears on the timesheets next month.

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