Published: Mon, January 14, 2019
Markets | By Otis Pena

Cadillac Takes Aim at Tesla With SUV Priced Below Model X

Cadillac Takes Aim at Tesla With SUV Priced Below Model X

In a shocking turn of events (pun intended), Cadillac revealed the design of its first electric vehicle during Sunday night's preview showing of the new 2020 XT6 crossover SUV, whose formal debut took place Monday at the 2019 North American International Auto Show in Detroit.

Automakers have to sell electric vehicles at prices comparable to cars that run on gasoline or they wouldn't be able to achieve sales volume, Carlisle said. GM announced on Friday that Cadillac will be at the vanguard of the company's move toward an all-electric future. So far there is scant detail about what the auto will be called or powered by.

Meanwhile, small vehicle and sedan production has been downsized or abandoned by many companies.

Cadillac's electric crossover is expected to be a mid-size model created to take on the Tesla Model X and offer buyers the choice of two or three rows of seats.

The EV is still nameless though GM says it is the first vehicle with the automaker's future EV platform.

2020 Ford Explorer ST
2020 Ford Explorer ST2020 Ford Explorer ST2020 Ford Explorer ST

"Cadillac's EV will hit the heart of the crossover market and meet the needs of customers around the world", said Steve Carlisle, president of Cadillac.

That platform, GM said, will allow the company "to respond quickly to customer preferences with a relatively short design and development lead time" due to its flexibility and variability.

The company promises that the auto will feature advanced drive units and battery cells that work optimally in all of GM's diverse markets.

However, electric cars, including battery- and fuel cell-electric cars, are very much the focus of Cadillac's future. One of the last brands to go electric is the Toyota-owned Lexus, who doesn't have an EV in their lineup, though they do have a successful range of hybrids. While Tesla may have the crown for most well-known EV maker, there are lots of brands creeping in to take a share of the market.

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