Published: Mon, January 14, 2019
Electronics | By Kelly Massey

Amazon-exclusive Samsung Galaxy 'M' series in India on Jan 28

Amazon-exclusive Samsung Galaxy 'M' series in India on Jan 28

While the firm has yet to spill the beans on the possible spec of the smartphones under the new series, a number of leaks have however given away details specs and renders of the device especially the Galaxy M10 and Galaxy M20.

Will this big gamble by Samsung work? "That's a significant jump in our online part", said Asim Warsi, senior vice-president, Samsung India.

Samsung has confirmed its Galaxy M series will make its official debut on January 28. "Inspired by millennials and designed in India, Galaxy M will empower the millennials like never before".

Samsung's mobile phone sales in India touched 373.5 billion rupees ($5.3 billion) in the 12 months to end-March 2018, according to regulatory filings sourced by paper.vc, a business intelligence platform.

Samsung M-series has been declared as India-first smartphone. The formal launch of the Galaxy M series in the country has been set for January 28.

Past year it opened what it said was the world's biggest mobile phone manufacturing plant on the outskirts of Indian capital New Delhi as well as its biggest mobile phone store globally in Bengaluru. The move should see Samsung better poised to compete with major Chinese hardware brands in India, including Xiaomi, Vivo, and Oppo.

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It seems that Samsung now wants to aggressively target the sub-Rs 10,000 category. Since the company is targeting a younger audience, it comes as no surprise that the M series will be marketed as an online exclusive.

The range, which will include phones priced up to Rs 20,000, will be sold online only. This can feature a triple camera set-up.

As for the rumoured specifications, the Galaxy M20 will house a 6.4-inch IPS panel on the front and it will be backed by a 5000mAh battery.

The Galaxy M10 is the smallest of the bunch with a 6” display and 3,400mAh battery.

Samsung also stated that all the Galaxy M series smartphones will sport a powerful display, powerful camera, powerful battery and a powerful processor.

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