Published: Sun, January 13, 2019
Markets | By Otis Pena

Apple planning to release three new iPhones in 2019

Apple planning to release three new iPhones in 2019

Furthermore, the analyst says that these type of price cuts are usually seen around Chinese holidays or the November Single's Day, but Cupertino has never run any promotions outside those time periods especially when it comes to their latest iPhone models.

Apple is planning to release three new iPhone models this year, including a device to succeed the newly-created XR model, "The Wall Street Journal" has reported, citing unidentified people familiar with the matter.

While Tim Cook, the CEO of Apple, attributed the company's poor performance in the fourth quarter of 2018 to the potential tension between China and the USA, analysts have said that the trade war and the decline of the Chinese economy had minimal impact on the sales of iPhone. One seller had a 256GB version of the iPhone XS Max, Apple's most premium device, for 9,699 yuan ($1,436), way below the USA firm's official selling price of 10,999 yuan ($1,628) for that smartphone.

Apple unveiled its 2018 iPhones in September. It's not clear from the reports what Apple's purported third lens would bring to the table - although it may relate to Apple's AR ambitions.

Apple is to release another cheaper iPhone next year as part of a trio of smartphone launches as it battles to revive sluggish recent sales for its latest models. While the XR's successor is said to retain the LCD display of the 2018 model, the 2019 XR will reportedly get the dual-lens camera system that is now only found on the iPhone XS series.

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The report is light on other features of the 2019 iPhones.

Local retailer Suning cut the price for the 128GB iPhone XR from 6,999 yuan ($1,036) to 5,799 yuan ($858), according to CNBC, which represents a discount of 1,200 yuan ($178). We are also unsure what this new device will be called - iPhone XRS? iPhone XR 2? iPhone 11R?

Apple is reportedly planning to release three new iPhones in the autumn as it faces weakened demand in key markets for its top-selling handset. Apple might shift entirely over to OLED displays for iPhones in 2020, but a decision has yet to be made. China's Huawei has been growing rapidly, replacing Apple as the second-largest smartphone player by global market share a year ago.

Apple's purported focus on cameras shows that it wants to keep the iPhone competitive with rival smartphones that heavily emphasize the importance of photography chops.

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