Published: Fri, January 11, 2019
Life&Culture | By Sue Mclaughlin

New software can track down users who share Netflix accounts illegally

New software can track down users who share Netflix accounts illegally

The firm, based in the United Kingdom, showed off the software at the Consumer Electronics Show in Las Vegas.

Up to a quarter of young people share passwords forvideo streaming services such as Netflix - but that could soon be a thing of the past.

Software maker Synamedia says the artificial intelligence system looks for potentially fraudulent activity. But if it's something a bit more harmless, like sharing a password with family members, the platform may send an email suggesting the customer upgrade to a premium account.

If you like to Netflix and chill using someone else's password, we've got some bad news for you.

"Casual credentials sharing is becoming too expensive to ignore", said Jean Marc Racine of Synamedia. Our new solution gives operators the ability to take action.

Meanwhile Parks Associates predicts that by 2021, $9.9billion of pay-tv revenues and $1.2billion of streaming revenues will be lost to password sharing.

"Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users", Racine said.

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The company is billing Credentials Sharing Insight as a new revenue-generating option for streaming service companies as it is a "way to market their service to new audiences".

A streaming service, like Netflix and Amazon Prime, buys access to Synamedia's platform.

'It's a great way to keep honest people honest while benefiting from an incremental revenue stream'.

This platform then analyses data from all users, which depends on many factors, like the location of the account that has been accessed, what content is being watched, and through which device, etc.

If the software finds that passwords are being sold through for-profit operations, the accounts could be shut down.

Trials of the machine learning system have already begun, Synamedia revealed.

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