Published: Thu, January 10, 2019
Electronics | By Kelly Massey

Chrome will block annoying, spammy ads globally starting July 9

Chrome will block annoying, spammy ads globally starting July 9

Chrome has been ostensibly blocking these "intrusive" ads for many of us since a year ago, but it will start following the same behavior in the rest of the world beginning on July 9th.

Google has confirmed that it is making the native ad-block functionality in its Chrome web browser an global experience, starting in July this year.

This new feature will begin rolling out from July 9th 2019, and will prevent advertisements that violate the Coalition for Better Ads' Better Ads Standards from appearing on sites regardless of which country you live in, or access the site from.

Currently, Chrome's ad blocker is only active for Chrome users in the US, Canada, and Europe, after it was initially rolled out in an initial stage in February 2018.

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On the mobile side, eight types of ads have been banned including pop-up ads, prestitial ads, ad density higher than 30 per cent, flashing animated ads, auto-playing videos with sound, postital ads with countdowns, full-screen scrollover ads and large sticky ads. Admins can check a special report page describing the nature of abusive ads and fix them to ensure a non-obstructive user experience on their sites.

Starting Wednesday, publishers worldwide can use the Ad Experience Report tool to check if they've displayed intrusive ads on their sites. It's been great news for those of us in the U.S., Canada, and Europe so far, as it means tens of thousands of websites no longer display those aggressive adverts. Google will first warn the concerned parties if an ad is detrimental to users' web experience, and if they fail to take necessary action, Chrome will block them on the website.

Google says the overall aim isn't to block bad ads, but to encourage outlets to improve the way they deliver them - and it seems to be working. This means that Google is expanding the reach of Chrome's ad blocker on its own servers and not through the program itself. Also, less than 1 percent of websites had their ads filtered out of millions of sites the company reviewed.

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