Published: Thu, January 03, 2019
Life&Culture | By Sue Mclaughlin

Netflix urges people to stop hurting themselves with ‘Bird Box’ challenge

Netflix urges people to stop hurting themselves with ‘Bird Box’ challenge

"Can't believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE", Netflix tweeted.

On Wednesday, Netflix issued a warning to customers about the risky challenge.

The so-called "Bird Box" challenge involves people performing everyday tasks while blindfolded and posting videos of the results online, People reported. Netflix responded on Twitter today telling folks not to get hurt, but thanking them for their love of the movie.

Now, "Bird Box" buffs are attempting something called the #BirdBoxChallenge, where participants try to do things blindfolded like Bullock's character in the film (as well as the boy and girl she travels with).

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Tapping into the social media zeitgeist, Netflix caught wind of this latest trend and issued a response to remind people not to injure themselves.

The premise of the film is that mysterious creatures start showing up around the world, and the very sight of them makes people kill themselves. Survivors must wear blindfolds or be exposed to supernatural entities that embody their deepest fears and drive them to suicide.

With over 45 million streams in its opening week, the Netflix original film has become a viral smash - due in large part to the hilarious memes that went viral following its release.

The videos are completely insane, and Netflix is now warning viewers that doing the "Bird Box Challenge" could lead to hospitalization.

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