Published: Mon, December 24, 2018
Life&Culture | By Sue Mclaughlin

‘Zero’ box office collection: Shah Rukh Khan movie struggles despite festive release

‘Zero’ box office collection: Shah Rukh Khan movie struggles despite festive release

This must come as music to SRK's ears at a time when even its box office performance is underwhelming. Despite extensive promotions and widest release in around 4,380 screens, the film hasn't been able to make a strong impact at the box office. Decline on Day 2 [vis-à-vis Day 1]: 9.53%.

Zero box office collection reached Rs 20.14 crore on its opening day, which slipped to Rs 18.22 crore by the second day. Growth on Day 2 [vis-à-vis Day 1]: 42.86%. Trade analyst Taran Adarsh had earlier shared about the film's performance on Friday and Saturday.

The film which released yesterday has already garner 20.14 Cr on day one.

Zero box office

The Aanand L Rai directorial has SRK playing the happy-go-lucky Bauua Singh, Katrina playing the glamorous actress Babita and Anushka playing Aafia, a space scientist suffering from cerebral palsy. Digging deep into the story, Aamir Khan whose previous movie "Thugs of Hindostan" turned out to be the biggest disaster. With Shetty's Simmba breathing down heavily on Zero by virtue of it's release next week, and will need to add a few zeroes to its box office quickly.

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The film, starring Shah Rukh Khan, Anushka Sharma and Katrina Kaif in the lead roles, was not only panned by critics but has failed to impress the audience as well. The film also boasts several starry cameos including the late Sridevi and Salman Khan.

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