Published: Sun, December 09, 2018
Markets | By Otis Pena

Amazon targets airports for checkout-free store expansion

Amazon targets airports for checkout-free store expansion

The news, according to a New York Post/Reuters report, is the latest expansion of the concept which began with one Amazon Go store in Seattle.

According to a Friday report from Reuters, the e-commerce giant is looking at "top USA airports" for new Amazon Go locations, where customers scan their smartphones at a turnstile to enter, and then cameras identify what they can take from the shelves.

Amazon is in talks with management at various major airports to bring its cashier-less shopping experience called Amazon Go to the millions of fliers in the USA.

Amazon Go stores would certainly stand-out from other airport retailers. However, if Amazon Go is to make the leap, it would need to convince concession officials that its technology would work in an airport environment.

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"I am looking forward to moving forward with the Amazon Go technology at the airport", San Jose airport's information technology manager wrote following a meeting with Amazon in an email acquired by Reuters.

Reuters was told by officials from both LAX and SJC that no further correspondence has taken place since June, and that if Amazon wants its stores in their airports, it will have to go through the same bidding process as everyone else. Amazon declined to comment to Reuters.

It's unclear how many airports Amazon may be targeting, nor whether it is eyeing any destinations outside of the US.

"Think about how you can expose your brand", the person familiar with the matter said, on condition of anonymity. What is more, many airports are publicly run and require would-be concessionaires to put in public bids for retail space. "You'll be able to build broad awareness just being in a dozen of the best airports". A concessions manager for Dallas Fort Worth International Airport even contacted the vice president of Amazon Go regarding becoming "the first Airport Amazon Go location" back in September, CNBC reported.

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