Published: Thu, December 06, 2018
Electronics | By Kelly Massey

Google Allo Joins Other Dead Products List, to Stop After March 2019

Google Allo Joins Other Dead Products List, to Stop After March 2019

With little staff assigned to work on Allo, and very small amount of consumer adoption for Google's instant messaging service there's little reason to keep it around. Google introduced features such as Smart Replies or desktop support, of Allo in Messages, and plans to bring the "best of" Allo to Messages.

This new Allo report comes from sources familiar with the situation at 9to5Google.

Back in April, Google paused investment in Allo, and transferred its entire workforce to other projects and shifted all resources to the Android Messages team.

The latter of which, RCS, represents the future of messaging, as SMS is set to become obsolete. Despite being a generally competent messaging app, Allo had nothing to draw users to it initially - and Google had no strategy to compensate this.

Allo was designed as the next big thing in Android messaging apps, though it never lived up to its potential. Not that Google likely minds much, since it's trying to build up a head of steam in support of yet another messaging effort - RCS chat.

Meanwhile, on the instant messaging side, the firm now has Allo and Hangouts.

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Following the footsteps of a certain fruit-based competitor, Google is putting all their eggs in the Android Messages basket.

"Given Messages' continued momentum, we've chose to stop supporting Allo to focus on Messages", the company added.

On the blog post, the Tech Giant mentioned that they want every Android device to have a great messaging experience and they have been working closely with mobile industry to upgrade SMS so that its users around the globe can enjoy the services like group chats, read receipts or shirring high-resolution photos like WhatsApp.

Allo will continue to work through March 2019 and until then, you'll be able to export all of your existing conversation history from the app-here are instructions on how to do so.

Update 12/5/18 at 9:20PM ET: Google has confirmed that Allo will be discontinued and that the focus on enterprise for Hangouts will continue.

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