Published: Sat, November 10, 2018
Life&Culture | By Sue Mclaughlin

Iceland's Christmas Advert Was Scrapped Despite Amazing Message

Iceland's Christmas Advert Was Scrapped Despite Amazing Message

A fifth shared: "I don't shop at Iceland but it's very bad to think that this advert was banned simply because they aim to remove palm oil ingredients from their products".

Iceland's advert for Christmas was created with Greenpeace, and features an animated orangutan, and highlights the destruction of the rainforest by palm oil growers.

"Clearcast and the broadcasters have to date been unable to clear this Iceland ad because we are concerned that it doesn't comply with the political rules of the BCAP code", it said.

Just think about the hype around John Lewis - people actually sob at that shit.

An Iceland press release, entitled "The Christmas advert that never made it to TV", said on Friday: "Advertising regulators banned advert on grounds of it being seen to support a political issue".

But Iceland's Christmas ad is getting more attention than any of them - specifically because it hasn't even been allowed on TV.

Iceland said it had spent £500,000 on putting its campaign together and insisted it had booked a number of prime-time TV slots with the full intention of having it cleared to air over Christmas.

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"Throughout 2018 we have led the retail industry to take action in areas such as rainforest destruction for palm oil and plastic pollution of our oceans", said managing director Richard Walker.

Answering the distraught baby ape, the little girl says: "Oh Rang-tan in my bedroom now I do know what to do, I'll fight to save your home and I'll stop you feeling blue".

Palm oil is a highly controversial ingredient, with green groups accusing suppliers of the widely used commodity of fueling deforestation in South East Asia, leading to increased greenhouse gas emissions and habitat loss.

Iceland's founder, Malcolm Walker, told the Guardian: "This was a film that Greenpeace made with a voiceover by Emma Thompson".

The North West retailer had planned to use the short film, Rang-tan, as its main television campaign.

"This year we were keen to do something different with our much anticipated Christmas advert".

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