Published: Fri, November 09, 2018
Electronics | By Kelly Massey

Chrome 71 Will Block All Ads On Webpage, Serving Abusive Experiences

Chrome 71 Will Block All Ads On Webpage, Serving Abusive Experiences

If you are one of the website owners and are anxious if your website may have "abusive" ads, there's a way to check them using Google's own tool.

According to Google, abusive ads come in many forms, which misbehave by either generating fake system messages, or automatically redirecting you, or attempt to steal personal information, which is pretty unsafe for the unknown. The new setting will be enabled by default.

Google emphasised its new security decision is part of an effort to ensure "users can interact with their intended content on the web", rather than being bugged by abusive experiences.

Google monitored the effectiveness of the implementation in Chrome and revealed yesterday that Chrome caught only half of the abusive experiences with the implemented set of protections. Site owners will have a 30-day window to fix experiences flagged by the report before Chrome removes ads.

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Misleading and malicious advertisements have been a thorn in the side of Web users for years.

With the update, expected to roll out in December with Chrome 71, Chrome will ramp up enforcement. Website behavior is also abusive when the user signifies no behavior and yet an ad opens. Google has affirmed that it will start hindering all ads on destinations that rundown oppressive advertisements from December this year.

The American company went on: "These ads trick users into clicking on them by pretending to be system warnings or "close" buttons that do not actually close the ad". While some of them may be useful, targeted ads at large, are considered an intrusion to user privacy. Instead it will use any complaints about a site as the starting pistol for a 30 day warning that it's time to pack in the amusing stuff. Before ads are removed, site owners will be notified in Google Search Console if there are abusive ad experiences on their site. These types of abusive experiences typically lead to mistaken clicks as users may click on an area by accident not realizing it would generate a behavior.

The criteria is spotting sites that try to show fake error messages (like the ones telling you that you have a virus), sites that redirect you without so much as a by-your-leave as well as anything that seems phishy or social engineer-y.

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