Published: Thu, November 01, 2018
Global News | By Blake Casey

Is Twitter Removing the 'Like' Button? | Jack Dorsey, Twitter

Is Twitter Removing the 'Like' Button? | Jack Dorsey, Twitter

Twitter may be removing the "like" button feature on the social media platform.

As reported by The Telegraph, Twitter CEO Jack Dorsey told employees at an in-house event last week that he's "not a fan of the heart-shaped button" and that Twitter would be getting rid of it "soon".

In all seriousness, as a reminder - the "like" button on Twitter came about as a sort of an uncoupling of the old star-shaped "favorites" button, which was a kind of "like" but also bookmarked the tweet you were favoriting so you could check it out later.

At the same time, Twitter users were very surprised by the attitude Dorsey to the Like button. Twitter has recently tested adding status indicators and "ice breakers" aimed at spurring more discussions, as well as expanded profiles with question-and-answer forms.

At the WIRED25 summit earlier this month, Dorsey vocalized his unhappiness with the "big like button with a heart on it". Favouriting worked more like a standard bookmarking tool, but the switch to likes - with a little, animated heart popping up - made the whole thing a bit more emotive, and closer in tone to the touchy-feely world of Facebook. User interactions with tweets are sometimes used to dictate targeted advertising, according to Twitter's business website.

Twitter believes that the heart-shaped button could be the reason for "social media addiction", meaning users often seek validation based on the number of likes they have.

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"Eliminating the "like" button will absolutely, certainly, 100% make the troll problem here way worse", Kennerly wrote. How much tentative chirpsing or friendly support will Twitter negate too?

Reaction to the news was mixed. "Who the hell wants that?" Versus contributing to the public conversation or a healthy conversation?

Dorsey, a billionaire who also runs payment company Square, is under pressure to clean up his platform, which came under attack by Russian trolls who used it to spread fake news ahead of the United States election and the European referendum in 2016.

'We aren't proud of how people have taken advantage of our service, or our inability to address it fast enough. "How do we incentivize healthy conversation?"

On the platform in question, people were pretty surprised by Dorsey's attitude to the "like" button.

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