Published: Thu, September 20, 2018
Markets | By Otis Pena

Coca-Cola Seriously Contemplating the Cannabis Industry

Coca-Cola Seriously Contemplating the Cannabis Industry

The Coca-Cola Company is said to be "closely watching" the expanding use of a cannabis element in drinks.

According to Bloomberg, the beverage giant is in the market for some wellness guru approved CBD, the marijuana extract that treats pain and anxiety, but doesn't actually get you high.

Soft drinks corporation Coca-Cola is in talks with a cannabis producer to develop marijuana drinks.

Coke's interest is another indication of the growing acceptance of cannabis by established companies and of the importance of Canada to the development of those businesses.

Aurora Cannabis issued a statement early Tuesday saying it does not have a deal with Coke or any other beverage company to create cannabis-infused beverages.

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The discussions with Aurora are focused on CBD-infused drinks to ease inflammation, pain and cramping, according to the BNN Bloomberg report. Coke added that despite their interest in the infused-drink market, "The space is evolving quickly. There are different viewpoints on a product category, and you don't want to offend too much", Dibadj said.

In response to our inquiry, a spokesperson for Coca-Cola directed us to the company's existing public statement and declined to issue any confirmation, clarification, or denial of existing reports about purported talks with Aurora.

In Canada, a company known as Molson Coors Brewing Co. partnered with a cannabis maker- Quebec's Hexo's Corp.to manufacture cannabis drinks.

Aurora has been one of the most active companies in the pot space over the past year, having acquired two major producers in CanniMed and MedReleaf along with South American cannabis company ICC Labs.

The marijuana company says it does engage in exploratory talks with industry participants from time to time, but there is no agreement or arrangement to announce.

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