Published: Wed, September 12, 2018
Sport | By Kayla Schwartz

Woods calls Nike Kaepernick ad a ‘beautiful spot’

Woods calls Nike Kaepernick ad a ‘beautiful spot’

Despite the backlash, Nike reported a 31-percent increase in online sales over Labor Day weekend compared to the same period a year ago. That year, he began kneeling during the National Anthem to raise awareness about police brutality against African-Americans and other racial injustices.

"There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales, but our data over the last week does not support that theory", Hetal Pandya, co-founder of Edison Trends, tells Marketwatch. People threatened boycotts and posted videos and photos of shoes set on fire, Nike gear thrown in the trash and swoosh logos cut out of products. Despite the stock price fluctuation obsessions from right-leaning I-told-you-so pundits who hope to blame all the problems of modern American sports on anyone who: (1) thinks differently than they do; and (2) dares to say so, the numbers never lie.

"In their new ad campaign, we believe Nike executives are promoting an attitude of division and disrespect toward America", said College of the Ozarks President Jerry C. Davis.

Kneeling players have repeatedly been rebuked by President Donald Trump and Vice President Mike Pence among others. "Strong beliefs and tribalism probably mean more consumer decisions are made based on whether people or businesses are similar to them or not". "It's a handsome spot".

FIRST LOOK: New Nike "Just Do It" ad, voiced by @Kaepernick7, scheduled to air, as of now, on tomorrow night's Falcons-Eagles season opener. I wonder if they had any idea that it would be this way?

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Ben Roethlisberger turned the ball over four times, including a fumble in overtime that should have ended the game. Harrison wasn't the only offending Cleveland player as the Browns were called for 11 penalties for 87 yards.


Woods has been endorsed by Nike his whole career.

What was Nike thinking?

At a rally in Montana last week, Trump said he didn't think Nike's endorsement deal with Kaepernick was appropriate.

The comedian, who is now more well known for releasing sometimes head-scratching paintings through Twitter than anything else, released a painting celebrating Nike's partnership with Kaepernick.

The commercial this week has elicited strong reactions on both sides toward Nike.

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