Published: Sun, September 09, 2018
Sport | By Kayla Schwartz

Tom Brady Skillfully Evades Questions About Colin Kaepernick Nike Ad

Tom Brady Skillfully Evades Questions About Colin Kaepernick Nike Ad

Nike has sponsored Mr Kaepernick since 2011 and said he will be one of several faces for a campaign marking the 30th anniversary of "Just Do It". Nike's sales decreased 2 percent during the same period previous year, according to Edison figures.

"There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales", Edison Trends co-founder Hetal Pandya said.

A source speaking on the condition of anonymity told the AP that Kaepernick watched the ad during an event at Nike's world headquarters in Beaverton, Oregon.

The video featuring the former quarterback for the San Francisco 49ers was aired for the first time on TV during the third quarter of the Eagles-Falcons game.

Kaepernick became more than just an American footballer when in August 2016, he began taking a knee during the playing of the national anthem, in protest of police brutality and racial injustice in the US.

The endorsement deal between Nike and Kaepernick prompted a flood of debate.

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Woods, who has played golf with Trump (as well as three other presidents) tried to avoid controversy by saying it was important to "respect the office".

The advert, titled "Dream Crazy", has Kaepernick narrating over images and footage of various athletes with inspirational stories, including National Basketball Association icon LeBron James, tennis star Serena Williams and Kenyan runner Eliud Kipchoge. Trump told The Daily Caller this week that Nike's decision to use Kaepernick sends "a bad message". "It's a lovely spot and pretty powerful people in the spot".

"I think Nike's trying to get out ahead of it and try and do something that's special".

"The research confirms that, at least for now, the company is suffering no negative repercussions in sales", an Edison Trends report said. "I think Nike's on the right side of history with this move", he told ESPN.

President Trump, a critic of protests during the anthem, tweeted Friday, "What was Nike thinking?"

Following a Missouri university announcing it would no longer permit student-athletes to don Nike gear, a Colorado sporting goods store has announced it won't sell any Nike clothing.

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