Published: Wed, August 01, 2018
Electronics | By Kelly Massey

Huawei Overtakes Apple In Smartphone Sales For The First Time

Huawei Overtakes Apple In Smartphone Sales For The First Time

Huawei shipped 54.2 million smartphones between April and June, capturing 15% of the market in the process.

In the overall market, Samsung and Xiaomi are fighting a close battle with the former regaining leadership by 1% margin after two quarters, as per Counterpoint.

"The drop marks the third consecutive quarter of year-over-year declines for the global smartphone market and only the fourth quarter of decline in history", IDC says in a statement.

The estimated rise in market share comes as a slowdown in the world's biggest smartphone market, China, eased.

Huawei hasn't had the best 2018 in terms of its U.S. ventures.

"Major Chinese brands like Oppo, Vivo, Huawei are now focusing on increasing their average selling prices (ASPs) by bringing in features like artificial intelligence, bezel-less displays, dual cameras and innovative industrial designs in the affordable premium segment", explained Research Analyst Shobhit Srivastava. The figure is close to Apple's 215.8 million total 2017 shipments and 130.6% of Huawei's 2017 annual figure, calculated from a 2017 IDC report. To negate the slow demand at home, Chinese phonemakers are putting more focus on markets such as India, South East Asia, eastern Europe, the Middle East and Africa where there is still room for expansion. They account for 42% of market share controlled by the top10. As a result, the combined share of the top three brands Samsung, OnePlus and Apple fell to 88% of the overall premium market as compared to 95% a quarter ago.

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Whilst it was the first time Apple had not been the number-one or number-two smartphone company in terms of market share since the second quarter of 2010, CEO chief executive Tim Cook said "We couldn't be happier with how things are going", according to a BBC report.

Huawei has denied it facilitates spying and has said it is a private company not under Chinese government control and not subject to Chinese security laws overseas.

In the announcement the company claimed it saw ¥325.7bn (£36.2bn) in revenues, up 15 per cent on ¥283.1bn (£31.5bn) a year ago.

Huawei's consumer division, which houses its smartphones business, accounted for roughly a third of its total revenue previous year.

In the full-year report for 2017 almost half of Huawei's business came from carriers, with its consumer business occupying almost 40 per cent of revenues.

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