Published: Fri, July 13, 2018
Life&Culture | By Sue Mclaughlin

Twitter ‘Lifestyle’ audit nets Uhuru, Ruto and many other Kenyans

Twitter ‘Lifestyle’ audit nets Uhuru, Ruto and many other Kenyans

As a result, Twitter accounts with a large number of followers lost a significant amount of users, which, based on the estimates of social media data firm Keyhole, top 100 accounts have lost about 2 percent of their followers.

Union minister Smriti Irani, who has, of late, been lying low on Twitter, lost close to 40,000 followers (8.19 million) while minister without portfolio Arun Jaitley was down by over 50,000 followers (13 million).

"This specific update is focused on followers because it is one of the most visible features on our service and often associated with account credibility", Vijaya Gadde, Twitter's legal, policy, and trust and safety lead, wrote in a blog post. The change in follower counts doesn't affect the active user totals Twitter tracks and reports on a quarterly basis to investors, according to the company.

If you've been losing sleep over declining followers on Twitter, you're not alone. Twitter locks accounts when they display a sudden change of behaviour, like sending lots of unsolicited replies.

Twitter is now clamping down on problem accounts, including all locked accounts.

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Since the above tweet was published on Thursday evening, Lewis's follower count has dropped further to 363,000. "We understand this may be hard for some, but we believe accuracy and transparency make Twitter a more trusted service for public conversation", Twitter reiterated.

Other regular Twitter users have noticed their accounts dropping today thanks to the purge, while others didn't notice a change at all to their accounts. On 11 July, he had 34.89 million followers but the number dropped to 34.47 million in just 24 hours.

Megastar Amitabh Bachchan, who has the second largest Twitter following in India, suffered a loss of about 4 lakh followers.

A Twitter audit carried out in March 2018 by Twiplomacy, a platform that assists organisations and governments to improve their digital strategy, claimed that more than 50% of followers of profiles of major leaders, including that of Modi, are likely to be fake.

Barack Obama went from 103 million followers to 101 million.

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