Published: Fri, July 13, 2018
Sport | By Kayla Schwartz

Federation Internationale de Football Association warns broadcasters about singling out 'hot women' at World Cup

Federation Internationale de Football Association warns broadcasters about singling out 'hot women' at World Cup

Analysing the World Cup's issues at a briefing on Wednesday, the head of FIFA's diversity programme also acknowledged wanting fewer images of attractive women in stadiums to be shown on future broadcasts.

Meanwhile FIFA's head of sustainability and diversity, Federico Addiechi, defended differing sanctions, such as 70,000 Swiss francs (70,000 dollars) for Croatia not using official drinks during a match and 10,000 francs for Mexico due to their fans' homophobic chanting.

We've done it with individual broadcasters. "We've done it with our host broadcast services", he said.

Anti-discrimination group Fare Network, which has been monitoring cases of racial abuse and sexism during the World Cup, says it has documented more than 30 cases of female fans being accosted on the streets and female reporters being grabbed or kissed on the streets.

A significant amount of the pre-tournament discussion was centred around potential trouble between England and Russian Federation fans, after the clashes between the two sets of supporters in Marseille in 2016.

Addiechi added that it was not a "proactive campaign" but said "we'll take action against things that are wrong".

Mr Addiechi said Federation Internationale de Football Association is working with Russian police and local organisers to identify fans who assaulted female reporters live on air.

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At high-level talks last week, North Korea and the US confirmed they are still poles apart on the next steps to be taken in the process.

The organization said that every player from the four semi-finalist nations has been tested an average 4.41 times since January, with some of them facing eight doping control procedures.

Fare is an anti-discrimination network that monitors fan behavior as a partner of Federation Internationale de Football Association.

This isn't the first time the obsessive focus on scantily clad female fans has been called out.

For women fans who don't look this way, or choose not to, the cost is media invisibility.

"We hope that this World Cup will have a long-term impact on Russian society".

Conversely, if you change "women" to "male" in the search you get a much different picture.

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