Published: Tue, July 10, 2018
Electronics | By Kelly Massey

IHOP acknowledges it faked IHOb name change

IHOP acknowledges it faked IHOb name change

It gave a nod to the sometimes contentious (but mostly amusing) name change furor in a tweet reading, "We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)".

Long known as the "International House of Pancakes", the chain teased the name change days before formally announcing it would be called "IHOb".

The chain changed its name to IHOb in June to promote its new burger line.

Less than a month ago, IHOP revealed the flip flop to IHOb and instantly lit up social media.

On Twitter, the company said, "That's right, IHOP!".

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The plan does seem to have gotten people talking - after all, now we all know that IHOP serves both their traditional pancakes and, yes, a burger.

The change drew massive backlash on social media with some calling the move an "epic failure".

To honor its return to its real name - and celebrate 60 years in the pancake business - IHOP is giving away 60 cent short stacks on July 17.

The IHOb name change was never meant to be permanent.

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