Published: Mon, July 09, 2018
Markets | By Otis Pena

Netflix explores new premium price tier for 4K

Netflix explores new premium price tier for 4K

There have been speculations that chordcutting.com is testing two prices in Germany which are 16.99 United States dollars and 19.99 USD; so, Netflix also will be tinkering with its prices for new plans.

According to feedback from markets including Germany and Italy, the new price band is called Ultra and offers 4K/HDR content with a maximum of four streams available to customers. However the company will need to ensure it doesn't experience the kind of consumer backlash it felt in 2011, when it split its streaming service from its traditional disc service.

So far, these plans are only being tested in Europe, but, according to how well these changes are received, could become more widespread among Netflix customers.

Cnet reports after a Netflix spokesperson clarified that all of it may just for getting to know how well the users value Netflix. The Basic is priced at $7.99, allowing the users to use Netflix at one screen at a time without any HD facilities.

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The purported new Ultra subscription would cost $17 per month, up from the $14 per month that the current Premium plan offers, but knocks HDR away from Premium and leaves it to Ultra. However, if Netflix decides to implement this Ultra on a Global scale, there would be possibilities for other streaming platforms such as the Amazon Prime and other local media firms to woo the customers. The new plan would cost roughly $16.99 per month and it's now being tested in two different versions. Saran said, "Not everyone will see this test and we may not ever offer the specific price points or features included in this test".

Shows like "Luke Cage" and "Glow" are available in HDR. Standard allows for viewing on two screens, and Premium allows for four screen streaming.

The company now has three subscription plans: $7.99 Basic, $10.99 Standard, and $13.99 Premium.

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