Published: Wed, July 04, 2018
Life&Culture | By Sue Mclaughlin

Netflix is Testing a New High End Ultra Plan

Netflix is Testing a New High End Ultra Plan

Netflix is supposedly thinking about adding a fourth plan that will include access to HDR content in addition to everything now available in the Premium plan.

All other features, at least those displayed on the plan selection page on Netflix, match the Premium plan (meaning you get HD and Ultra HD, and access on four screens). Some users are also seeing changes to how many simultaneous streams that are allowed in the Premium plan (from 4 to 2). This is up from the current top "Premium" tier which costs €13.99 a month.

Aside from HDR support that would of course require compatible hardware, there are no other new features in the Ultra plan. Netflix gets some flack every time it ups its prices, though most people simply opt to pay an extra couple of pounds each month to retain access.

Cnet reports that some Italian customers of Netflix reported that Netflix halved the number of screens that customers can watch streams on simultaneously.

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Joining the Base, Standard, and Premium, multiple users say the Ultra plan costs €16.99 in Italy, or €3 more than the Premium plan now available from the world's top streaming content provider. Now, however, if you sign up to Netflix today you'll find there are three tiers and the first one is back to £5.99, just as it was back in 2012.

It's unclear how far Netflix intends to develop its new tier, though the streaming service has confirmed the tests are taking place. "In this case, we are testing slightly different price points and features to better understand how consumers value Netflix".

Netflix is reportedly planning to introduce a new tier of service called "Ultra". The rollout seems to be ongoing - earlier today, Netflix's German site showed different prices (€16.99 vs. €19.99) depending on which browser was being used.

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