Published: Wed, June 20, 2018
Life&Culture | By Sue Mclaughlin

Instagram announces IGTV - a new app for watching long-form videos


IGTV can be watched both from its standalone app or from within the Instagram app itself - Instagram wants to be sure that all of their over 1 billion users worldwide can watch from the start. When you open the standalone IGTV app, the videos autoplay, just like on a television.

And speaking of apps, there really is a separate IGTV app on the way.

IGTV is a new app that lets users work long-form video shot vertically on your smartphones. Since that's "how you actually use your phone", you won't have to turn that big screen in order to consume IGTV. Users can follow channels and interact with video creators via comments.

Instagram, now almost 8 years old, is moving further from its roots as a photo-sharing service as it dives headlong into longer-form video.

Portugal v Morocco, Group B, 20 June 2018
Morocco wasn't almost as fortunate in its opener, conceding a 95th-minute own goal from Aziz Bouhaddouz to suffer a 1-0 loss to Iran.


IGTV will soon be integrated into Instagram, with new IGTV bubbles appearing on the profiles of people you follow.

For the Facebook-owned service, it's increasingly important to chip away at YouTube's dominance in video.

IGTV is rolling out globally to Android and iOS over the next few weeks. Instagram is also now not paying any Instagram users to create content for IGTV.

More importantly, 72 per cent of USA kids ranging from 13 to 17 years old use Instagram, second to YouTube at 85 per cent, according to the Pew Research Center. Accounts with large audiences will be able to go as long as an hour. Instagram doesn't now allow video ads, but Systrom said it eventually will. Although Instagram remains popular, YouTube is now the most popular social network among USA teens, according to a recent study from the Pew Research Center. According to TechCrunch, the new channel will launch with clips from independent creators who have a sizeable following on Instagram, as well as professional "content houses".

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