Published: Wed, June 20, 2018
Life&Culture | By Sue Mclaughlin

AMC Theatres unveils $20-a-month rival to MoviePass

AMC Theatres unveils $20-a-month rival to MoviePass

However, there have been hiccups along the way like sudden blackouts on certain titles or theater chains refusing to accept the MoviePass service.

MoviePass has caught wind of AMC's A-List program, which they caustically tweeted about earlier Wednesday morning.

AMC denounced MoviePass in 2017 after its unprecedented $9.95/month unlimited subscription, which allows users to see up to one movie per calendar day.

Starting June 26, AMC Theatres is offering AMC Stubs A-List, which enables guests to see up to three movies per week, along with the benefits of AMC Stubs Premiere, for $19.95 per month. Also, you can see the same movie a few times, which MoviePass doesn't allow you to do.

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The service has bumped heads with traditional theaters, including AMC, which at one point even pulled its program from certain locations.

MoviePass has attracted 3 million members, but the stock price of the service's parent company, Helios and Matheson, has dropped from $38 a share to 44 cents a share.

"We believe that our current and future loyal guests will be interested in this type of program", said Adam Aron, CEO and President of AMC Theatres. "Heard AMC Theaters jumped on board the movie subscription train". However, since it's only AMC theaters, users won't have access to a lot of the independent cinema that has been thriving with MoviePass. "AMC has repeatedly disparaged our model as a way to discourage our growth because all along they wanted to launch their own, more expensive plan".

Which subscription option do you find more appealing?

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