Published: Tue, June 19, 2018
Markets | By Otis Pena

Amazon Prime launches locally at a third of USA cost


Amazon's introduction of Prime only seven months after it launched its local website was far quicker than in other markets, and indicated a "certain level of ambition here", said Amitabh Mall, a senior partner and leader of Boston Consulting Group's Australian and New Zealand consumer practice. However, Ghani has promised that "this is just the beginning for Prime in Australia, as [we] will keep making Prime better, adding even more selection and benefits".

Two-day shipping is available in all major cities except Darwin, as well as and regional cities such as Albury-Wodonga, Bendigo, Gold Coast, Newcastle and more.

"We have been working hard to expand selection, ensure customers get great value, and improve the Amazon shopping experience for Australians". In a bid to soften that blow, Amazon has set up a "global store" option on its Australian site which offers millions of products that were previously available on amazon.com.

As an introductory offer for Aussies signing up for Prime, the monthly membership will be just $4.99 until January 31, 2019.

Amazon Australia's country manager Rocco Braeuniger noted the company was "thrilled" to introduce Prime six months after launching a local retail offering in Australia.

Amazon Prime Video and Twitch Prime became available to Australians alongside the online marketplace.

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There is no minimum purchase price or total number of eligible goods eligible for free delivery for domestic purchases.

Costing $6.99 a month or $59 a year, Amazon Prime gives shopper's free two-day domestic delivery and free worldwide delivery on orders worth more than $49.

Eligible products at launch include items from brands such as Blackmores, Bonds, Sol-Sana, Breville, Bose, L'Oreal, Tommy Hilfiger, Nintendo, Disney, Universal Sony Pictures Home Entertainment and Huggies.

Prime members can stream or download popular and award-winning Prime Original series such The Grand Tour, Golden Globe victor The Marvelous Mrs Maisel, Emmy victor The Man in the High Castle, American Gods, and Tom Clancy's Jack Ryan starring John Krasinski, which will premiere on August 31. Members can start reading now by downloading the free Kindle reading app for mobile phones and tablets or by using any Kindle e-reader and Fire Tablet.

Prime members also get exclusive early access to select deals and offers and, if Prime Day also launches in Australia this year, there could be plenty of savings up for grabs during this members-only 24-hour sale event.

If you're interested you can head over to Amazon and kick off your 30-day trial of Amazon Prime now.

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