Published: Thu, June 14, 2018
Life&Culture | By Sue Mclaughlin

Whoops! Target issues apology for 'Baby Daddy' card

Whoops! Target issues apology for 'Baby Daddy' card

The controversy surrounding the card has much to do with the slang term "baby daddy", which generally refers to a father who is not married to or in a relationship with the mother of his child.

One Facebook user posted the inside of the card, which Saunders said she hadn't previously read, and she agreed it had a "sweet" message.

"You CANNOT be serious Target! It's a term used to describe a deadbeat or absent parent", she added. If your intent is to offend dad this Father's Day, though, Slate may have found the card for you.

"This particular card was created for, and addressed to, a loving husband - which the inside copy makes clear", the card company said in a statement. "It's not sweet or nice".

Images of the card began circulating on social media, where it kicked up a discussion about the words "baby daddy". This is an insult to black fathers and a slap in the face to the African American community as a whole.

Target responded to customers' concerns in a Wednesday morning tweet, saying it never meant to offend shoppers.

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"We want all guests to feel welcomed and respected when they shop at Target", the statement said.

The popular chain said: We assure you it is never our intention to offend our guests with the merchandise we provide.

The world's biggest's producer of greeting cards says an attempt at being "playful" missed the mark, and as a result it's pulling a Father's Day card from retail shelves nationwide.

Some wrote to Target while others wrote to American Greetings, the company that made the card.

Both Target and American Greetings have since apologized for the card.

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