Published: Wed, June 13, 2018
Electronics | By Kelly Massey

Could Google’s new tool make the college search easier?

Could Google’s new tool make the college search easier?

When searching for a 4-year USA college, like UCLA or Hamilton College, Google will return a Knowledge Graph card with information about admissions, cost, student life, and more.

If you click the "More about cost, outcomes, and students" link, you're taken to a more in-depth page with incredible amounts of information on the college experience at that particular school.

The Google college search features are rolling out to mobile now, with desktop receiving some features as well. "Information is scattered across the internet, and it's not always clear what factors to consider and which pieces of information will be most useful for your decision".

Google (GOOG, GOOGL) just unveiled a new feature in Search to help users find the flawless college or university. Google hopes to make it a little easier by introducing new cards in Search that will show information about admissions and cost of various colleges, plus what student life is like in each location.

Could Google’s new tool make the college search easier?

I personally had no clue what I was doing when it came to searching for colleges and applying for financial aid. The average cost of tuition and fees for the 2017-2018 school year was $34,740 at private colleges, $9,970 for state residents at public colleges, and $25,620 for out-of-state residents attending public universities - excluding meal costs, housing and school supplies - according to the College Board. You can also check out information about the student body demographics, notable alumni, how the school ranks on various lists, and similar colleges you might also want to check out.

Google also worked directly with education researchers, nonprofit organizations, high school counselors, and admissions professionals when putting together these new cards. But now students can see information about graduation rates, and even average salary for graduates 10 years after enrollment, within the search app.

Schonberg said that Google pulls information for its searches from the U.S. Department of Education's College Scorecard and Integrated Postsecondary Education Data System (IPEDS).

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