Published: Wed, June 13, 2018
Electronics | By Kelly Massey

Burgers versus pancakes: Miami fast food chain reacts to IHOP's marketing gimmick

Burgers versus pancakes: Miami fast food chain reacts to IHOP's marketing gimmick

Breakfast lovers across the United States reacted in outrage, even prompting IHOb's newest rivals, including Burger King and Wendy's, to taunt the American breakfast chain.

The jab comes after IHOP revealed that it would be changing its name to IHOb, with the "B" standing for burgers.

Following news of the restaurant's much-ballyhooed-albeit-temporary name change to IHOb on Monday morning, restaurant chains including Wendy's, White Castle and Whataburger (among others) have been mercilessly trolling the flapjack franchise on their Twitter accounts.

The internet was buzzing last week after then-IHOP announced on Monday, June 4, that the restaurant would be making a dramatic change to their infamous brand by flipping the "p" in their logo to a "b".

When one Twitter user asked whether Burger King had a grill IHOb could borrow, Pancake King responded with a Taylor Swift-inspired allusion to its new identity.

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The announcement went viral, with customers freaking out over the rise of the burger over their beloved pancakes.

"Sorry, old Burger King can't come to the phone right now." the chain tweeted - a clear reference to Swift's song "Look What You Made Me Do".

Other US chains, including Waffle House, also mocked the name change, saying: "Even though we serve delicious burgers. we know our roots".

Another person wrote: "Born too late to explore the world. Born just in time to watch the personifications of fast food restaurants interact with each other on social media".

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