Published: Tue, June 12, 2018
Markets | By Otis Pena

Domino's Pizza Unveils U.S. Infrastructure Project Filling Potholes

Domino's Pizza Unveils U.S. Infrastructure Project Filling Potholes

The pizza chain has already started the road repairs, working with four municipalities including Bartonville, Texas, Milford, Del., Athens, Ga., and Burbank, Calif.

Customers have the ability to nominate their city on the Domino's website.

Domino's customers can nominate their town for pothole repairs on the Paving for Pizza website, and if selected, their city will "receive funds to help fix roads so pizzas make it home safely".

Dominos is no stranger to unusual publicity stunts, but those are usually tied to its vast ecommerce back-end, like its pizza robots or instant order pizza button.

"Paving for Pizza" is a new initiative run by the chain to help cities and local government fix aging and deteriorated roads. They can dent your auto, burst your tires, cause serious injuries to cyclists-and (heaven forbid) cause irreparable damage to your pizza, says Domino's.

Why is Domino's extending this offer?

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"This unique, innovative partnership allowed the town of Bartonville to accomplish more potholes repairs", Bartonville Mayor Bill Scherer said on the Paving for Pizza website. You will be notified personally if your town is nominated.

Bartonville town administrator Michael Montgomery praised the company's input.

In Milford alone, 40 potholes have already been fixed.

The good publicity will be a welcome change for Domino's following an incident last month in Tennessee.

The inspection report stated that officials inspected a dough delivery truck and found no traces of contamination before it dropped off the product at the restaurant.

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