Published: Sat, May 26, 2018
Life&Culture | By Sue Mclaughlin

TransLink, Visa distance themselves from Morgan Freeman after harassment allegations

TransLink, Visa distance themselves from Morgan Freeman after harassment allegations

Vancouver's public transit system, Translink, made a decision to not use Morgan Freeman's voice for announcements to promote its Visa credit card and mobile payments on bus and Skytrain operations.

"We are aware of the allegations that have been made against Mr. Freeman", according to a company statement.

"At this point, Visa will be suspending our marketing in which the actor is featured", spokeswoman Jessica Culp said in an email.

Freeman's voice is being used on Vancouver's transit system as part of a partnership with Visa Canada for the system's new Tap to Pay feature.

The actor's voice was going to be featured in Vancouver's transit system as part of a Visa advertising campaign.

In a statement Thursday morning, the company said they were pausing the ads after the stories broke Thursday morning.

They also say they will be in touch with VISA to discuss the matter further.

"The level of accusations levelled against him are serious and do have a significant impact on women using city transportation and getting around the city", Ms. Russell said.

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Mr. Freeman is one of the film industry's most high-profile stars, with work spanning over five decades.

The partnership might seem like a surprise, but Freeman has always been a spokesperson for Visa, which is one of the only credit cards accepted by TransLink, along with Mastercard.

Drews emphasized that the announcements were ads that VISA had bought from TransLink, and not an initiative from TransLink itself.

Freeman had already recorded a series of announcements that would have been played across the system to promote the tap-to-pay feature and discuss bus etiquette.

CNN says Freeman's spokesperson did not respond to several requests for comment.

Since TransLink's announcement on Thursday morning, Vancouver's very own Seth Rogen offered to help his hometown, saying he'd be willing to be the replacement for the transit campaign.

Some of Freeman's announcements will include "Good news, Vancouver".

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