Published: Sat, May 26, 2018
Life&Culture | By Sue Mclaughlin

Kendrick Lamar Reportedly Threatens To Remove Music From Spotify

Kendrick Lamar Reportedly Threatens To Remove Music From Spotify

Despite the heinous nature of the allegations leveled at XXXTentacion, one of the biggest and most celebrated rappers around, Kendrick Lamar, made a decision to personally intervene on his behalf.

As reported by Tone Deaf earlier this month, Spotify pulled the music of R. Kelly and XXXTentacion after imposing a new policy that sought to cease the promotion of music that "advocates, or incites hatred or violence against a group or individual".

According to Bloomberg, Spotify's latest "anti-hate content policy" might change after the recent outcry.

According to the report, representatives for several artists including Kendrick Lamar reached out to Spotify CEO Daniel Ek and Troy Carter, head of artist relations, to express their frustration with the policy. Spotify's executives have reportedly been speaking with music industry folks and civil rights activists on how they'll end up finding a middle ground that upholds their moral standards and works for people in the industry.

"It is virtually impossible to police millions of songs, lyrics, contributors and artists", said Vickie Nauman, a media consultant, told the publication.

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The backlash from the intentionally vague policy was apparently a bit more than Spotify bargained for.

Accordingly, the music streaming platform has taken action to pacify artists, managers and record labels, claiming that it will reinstate the music of XXXTentacion to its playlists. However, the incident illustrates the gray areas involved with Spotify's new policy. R. Kelly and XXXTentacion the first to feel the brunt of the new amendments.

The streaming giant has said that it will eventually restore XXXTentacion's music to playlists, but there are now no plans to begin promoting R. Kelly again, according to the report.

It's unclear when XXX's music will return to the company's editorial content.

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