Published: Fri, May 18, 2018
Electronics | By Kelly Massey

Amazon's Global Smart Speaker Share Drops Following the Launch of HomePod

Amazon's Global Smart Speaker Share Drops Following the Launch of HomePod

All three did not have a smart speaker to ship the previous year. Apple managed to grab the fourth position in the market with the launch of its HomePod in February 2018.

Amazon shipped a whopping 4 million smart speakers during the first quarter of 2018, but rising competition from the likes of Google and Apple has cut its global smart speaker share almost in half when compared with the same period previous year, according to Strategy Analytics. The company had an wonderful 709% year-over-year improvement in first quarter shipments to 2.4 million units from the 300,000 it delivered during 2017's first three months. According to latest quarterly research from Strategy Analytics, the global smart speaker shipments have reached 9.2 million units in Q1 2018. Amazon had a 43.6 percent market share, down from 81.8 percent in Q1 2017. That doubled the 2 million devices it shipped during last year's first quarter. The top five brands Amazon, Google, Alibaba, Apple and Xiaomi, contributed 86.1% share, while other brands had a share of 13.9% with a total of 1.3 million shipments.

Strategy Analytics has today released the numbers for its quarterly research of global smart speaker shipments in Q1 2018, revealing that Amazon's global market share has almost halved from the same period a year ago, with Apple has become the fourth largest smart speaker brand worldwide following the launch of the HomePod in February 2018.

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Amazon and Google accounted for 70 percent share of the global smart speaker shipments in the first quarter of 2018, with Apple selling 600,000 HomePods in the period, a new report.

One of those smart speaker manufacturers that achieved stronger growth than Amazon in the period was Google.

Mercer predicted that the smart speaker market is set to see a "rapid evolution in design, functionality, and associated use cases over the coming years", adding, "We are clearly heading towards to a time in the not too distant future when voice becomes a standard mode of technology interaction alongside established approaches like keyboard, mouse and touchscreen".

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