Published: Wed, May 16, 2018
Markets | By Otis Pena

Target's Restock next-day delivery service goes nationwide

Target's Restock next-day delivery service goes nationwide

Target is trying to avoid that dreaded, but all-too-frequent occurrence by rolling out next-day delivery on household essentials across the country.

The expansion means more guests than ever (more than 75 percent of the US population, in fact) can now order household goods from Target's leading assortment of national-brand and owned-brand essentials-things like paper towels, baby food, peanut butter and laundry detergent-online as late as 7:00 p.m., and have their Restock boxes delivered the next day. The service is now free for all Target REDcard purchases, and now costs just $2.99 for all other orders.

The change comes at a time when shoppers have grown used to the speed and convenience pioneered by e-commerce giant Amazon, turning delivery into a prime battleground for retailers. "And now that Target Restock is an even better value, we think the service will become increasingly popular".

Restock now is offered in 11 markets and is slated to reach about 60 metropolitan areas this week.

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Target has been investing in online deliveries and exclusive brands in hopes of challenging Amazon.

Target said popular items thus far have included on-the-go snacks, beverages, cereal, macaroni and cheese, paper towels, peanut butter and laundry detergent. For orders placed Monday through Friday before 7 p.m., the order will arrive the following day.

To use Restock, customers shop online filling their box - up to 45 lbs, which is about the size of a shopping cart - with their selections. To meet this schedule, Target will harness the footprint of its retail stores to get products into buyers' hands faster.

The company started testing out Restock last June in parts of Minnesota, offering more than 10,000 essentials. In August, the pilot kicked off in the Dallas-Fort Worth and Denver markets and was expanded to include all Target customers and 15,000 items.

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