Published: Wed, May 16, 2018
Global News | By Blake Casey

Rihanna Launches Savage X Fenty, an Inclusive Line of Lingerie

Rihanna Launches Savage X Fenty, an Inclusive Line of Lingerie

Rihanna's Savage X Fenty lingerie collection is here, and we've already picked out our favorites. You can take risks with lingerie.

After a range of clothing and beauty products, Rihanna is launching her own lingerie, with a line called ' Savage x Fenty'.

"Rihanna's lingerie line is being advertised as size inclusive, but only carries 32a to 44dd.OK sure. whatever body positivity sells your product I guess", one user tweeted. She says that when it comes to lingerie, "I think the most important thing for me is that it's comfortable".

Susan Moses, celebrity stylist and author of The Art of Dressing Curves: The Best-Kept Secrets of a Fashion Stylist, said she views the line as inclusive. And so when you see a bra that's $300, it kind of hurts you because as much as you love it, you're thinking if that's just the bra, then I can't get the panty, and then you have to choose. Apart of the Savage X Fenty line are accessories including whips, blindfolds, and fur cuffs to match the Sheer Marabou items. It also includes a cup size (the letter), which corresponds with the size of the fullest part of a woman's breasts, normally measured around the nipple line.

It sounds like the sizes that were initially made available are only the beginning.

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"Traditionally, many brands only went up to a size 40DD in bras and an XL in panties and other pieces".

She also appreciated the then "mystery brand's" inclusion efforts, "all of us girls that were on set were all different sizes, so we knew that it was gonna be a range of sizes as well as skin colors which is really nice".

She added to E! Could she go up larger? Yes. Those customers who now fall outside the range of sizes available-both below a 32A and above a DD-are feeling let down by the brand's promise of inclusivity. For bras, the sizes start from 27 inches right up to 44, with the promise of more sizes to come in the future.

According to Destiney Bleu - the founder of D.Bleu.Dazzled, an online boutique that bedazzles intimate apparel worn by the likes of Beyoncé, Lady Gaga, and Rihanna - lingerie "is a niche market" where designers need "knowledge of the demographic [they're] trying to reach".

Hopefully these plans will incorporate fans' feedback and include even more sizes.

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