Published: Wed, May 16, 2018
Electronics | By Kelly Massey

Microsoft plans to take on iPad with low-priced Surface tablets

Microsoft plans to take on iPad with low-priced Surface tablets

Microsoft (MSFT) plans to launch a line of lower-cost tablets to compete with Apple's (AAPL) iPad.

I've heard different things regarding possible screen sizes from my sources, with some saying the same as what Bloomberg is reporting - that the screen size would be about 10 inches. The budget line will have a battery life that's about four hours less than the Pro line.

Back in 2012, Microsoft did offer a lower-cost tablet called the Surface RT, but it didn't hit with consumers. Last year Apple sold nearly $20 billion in iPads, whereas Microsoft's professional Surface line sold just $4.4 billion. Microsoft's Surface hardware business had sales of $4.4B in the same period. They'll also include USB-C connectivity, a first for Surface tablets, a new charging and syncing standard being used by some of the latest smartphones.

Microsoft shares are down 0.3% to $97.04.

MS patent paperback
Microsoft has some interesting patents – more interesting than a cheaper Surface

Apple recently launched a 2018 iPad model for just $329. The new cheaper Surfaces could likewise appeal to students and teachers, and to schools that buy less-expensive devices in bulk.

The current professional-oriented Surface Pro lineup starts at $799. Microsoft, which hasn't finalized its plans, is expected to price the cheapest versions of the new device at about $400. Microsoft is also planning to sell Wi-Fi only models along with Wi-Fi and LTE variants. It will continue to have the kickstand for upright typing and watching video.

The only tablets that have got a good response from the customers were Apple's iPads. Microsoft is said to be planning 64GB and 128GB models, and all configurations will run Windows 10 Pro. It will have a 10-inch display, and it won't resemble the look of the traditional Surface devices. Microsoft officials have maintained the raison-d'etre for Surface is to establish new, untapped computing categories, not simply to make hardware for the sake of making hardware.

Dust storm in capital claims one life, several injured
New Delhi woke up to strong winds accompanied by dust Wednesday, May 16, and the weather is likely to remain the same for a while. Also, the sources are saying that two people died in Delhi and one died in Uttarakhand, as per the ministry spokesperson reports.

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