Published: Wed, May 16, 2018
Markets | By Otis Pena

BT launches 'Best Connected' plan providing best connections, service and customer experiences

BT launches 'Best Connected' plan providing best connections, service and customer experiences

BT Plus customers will benefit from the fastest speeds from BT on broadband and mobile.

Last week BT talked about their aim to have a "single integrated all-IP fibre network" that enabled seamless converged access across fixed, WiFi and mobile services.

"The UK's first truly hybrid home broadband combines BT's superfast broadband network with EE's 4G network to give customers consistent and reliably fast broadband speeds, even in areas with traditionally slow broadband speeds or at peak times", said EE.

Consumer will keep customers connected by bringing together the best of mobile, broadband and Wi-Fi networks through first-of-their-kind converged products, and is committing to provide the best service and the widest choice to customers across the UK.

There's also good news for smartphone fans who run out of data on a regular basis with EE now revealing its new gifting service.

The first technological evidence of the convergence strategy will take the form of a hybrid home broadband router, which will be made available to EE broadband customers at first. Wi-Fi and mobile will combine to give BT customers the most reliable connectivity in the United Kingdom, both on the go and indoors.

"We're beginning our journey to create one converged, smart network built on our world-leading fixed and mobile networks - going beyond 4G, 5G, Wi-Fi and ultrafast broadband to seamlessly connect our customers wherever they are to the things that matter most to them".

All this amounts to "the UK's first converged, smart network" apparently, a process BT expects to complete by 2022. EE's new Smart Home range will be available online, in select EE stores and over the phone from 1st June 2018.

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This allows families to gift their data to anyone on their account. It also hopes to put new, digitised customer service options in place. Flex customers can increase or decrease their allowance or even take a month's break, and receive mobile data boosts every three months of consecutive payments.

To this end, BT will be repatriating all its customer contact centres to the United Kingdom by 2020, and will return the BT brand to the high street for the first time in years through concessions in EE stores.

The bonded network technology is just one element of a much wider strategic realignment that is now getting underway at BT Consumer, created to position the entire organisation as a national communications provider of choice.

In a candid address to journalists, Allera said customer feedback showed the overseas call centres did not offer the same level of service as those in the United Kingdom and that customers were right to demand performance that matched the increasingly vital role broadband and telecoms play in our daily lives.

BT is also boosting the power of its public Wi-Fi - the UK's largest public Wi-Fi estate, with more than 12,000 premium hotspots offering. BT will be the first major UK TV platform to offer Prime Video through its set top boxes, allowing Prime Members to access thousands of TV episodes and movies, including award-winning Prime Originals and exclusive series like The Grand Tour, The Man in the High Castle, Lucifer, and Vikings.

Among its many consumer ambitions, BT also announced a partnership with Amazon for its telly services, already having a partnership with Netflix and previously announcing a tie-up with its rival Sky for Now TV. However it would now be very hard for BT's rivals to match what they're aiming to do with seamless indoor and outdoor connectivity (limitations with MVNO arrangements and fixed line access etc.).

The announcements were made across its BT, EE and Plusnet brands. Meanwhile Plusnet will no doubt retain their position as a low cost niche. "However, we reiterate our belief that at least one will be dropped in the medium to long term".

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