Published: Fri, May 11, 2018
Sport | By Kayla Schwartz

Eddie Hearn boasts $1bn transatlantic streaming deal is 'biggest ever in boxing'

Eddie Hearn boasts $1bn transatlantic streaming deal is 'biggest ever in boxing'

Matchroom Boxing is one of the world's leading boxing promoters, led by Managing Director and star promoter Eddie Hearn.

DAZN and parent company Perform Group announced Thursday afternoon that they've signed an eight-year, $1 billion deal with boxing promoter Matchroom Boxing, which will cover 16 new fight nights a year from venues across the US plus Matchroom's existing 16 fight nights annually in Britain. "That shows our intent". "We could be the home of boxing in the U.S. That's the one thing we can do right now". For us, it just seems ridiculous.

When in 2016 Perform launched DAZN in Japan, it did so by buying up rights as fast as it could.

Simon Denyer, CEO of Perform Group, said: "Perform Group has a rich history of long term strategic partnerships with the best rights holders in world". It's a huge amount of money and that's why not a lot of people are watching it. "That's what fans told us they want". I think the average broadcast subscriber is paying $150-160 for a monthly subscription. "It's too expensive. We thought we can take the sport, we can stage a really, really good fight, and we could come up with a new model". Denyer says Perform Group plans to announce DAZN's official launch date and pricing in the late June or early July.

Hearn said another crucial element to striking this deal was avoiding the shackles of an existing stakeholder, meaning events can be catered to fans. "I want our fight cards to be the show".

Perform Group is changing the world of sport for fans.

"This is a dream scenario for us, we can build a formidable team of fighters and also put our stamp on events from production, to talent and in-arena experience".

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As part of the deal, DAZN US viewers will also be able to watch Matchroom's 16 fight nights a year from the United Kingdom, and Deyner today said more sports would be added to the service when it launches later this year.

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The announcement comes as Matchroom chief Eddie Hearn continues negotiations over a possible heavyweight blockbuster between WBA, IBF and WBO champion Joshua and America's WBC king Deontay Wilder.

Matchroom has dipped its toes in the water with Daniel Jacobs, but will now jump straight into the deep end with a full roster of American fighters.

As of now Hearn said he firmly believes the first of the 16 cards will take place in NY in September followed by the second card in October in Los Angeles. "So we give them the profile, but more importantly, the experience of fighting on the big stage". "I needed to have artillery and we are very risky when we have artillery".

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