Published: Fri, May 11, 2018
Markets | By Otis Pena

Cisco pulls ads from YouTube over sensitive content

Cisco pulls ads from YouTube over sensitive content

United States network technology giant Cisco has pulled all its advertising from Google's YouTube platforms for "brand safety".

A logo of Cisco is seen during the Mobile World Congress in Barcelona, Spain February 27, 2018.

Cisco is no longer displaying online ads on YouTube as a result of fears its ads may appear on sensitive content on the platform, according to Reuters citing a statement from Cisco's chief marketing officer, Karen Walker.

"While we invest significantly with Google, we've temporarily paused advertising on YouTube due to instances where third party partners did not meet our brand guidelines".

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"We've partnered together with advertisers to produce important adjustments to how exactly we method monetization on YouTube with stricter policies, much better controls, and increased transparency".

Cisco's activity follows a CNN report in April nevertheless ads from more than 300 businesses, including Cisco, conducted on extremist channels on YouTube.

To help ensure brand safety, YouTube has tightened its rules for what channels can be monetized, and allows advertisers to place their ads only on videos that have been reviewed by a person.

YouTube said in a report released last month that it had deleted about 5 million videos from its platform for content policy violations in last year's fourth quarter before any viewers saw them.

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