Published: Tue, May 08, 2018
Sci-tech | By Patricia Wade

UK Directs Cambridge Analytica To Provide A Leaked Data Of Americans

UK Directs Cambridge Analytica To Provide A Leaked Data Of Americans

Other findings from the Reuters/Ipsos survey show that the remaining 25 percent of users said they used it less or had left the service.

The Reuters/Ispsos poll also questioned Twitter and Instagram users. The social media company has been conducting market research in the recent past to determine if a paid model would lead to an increase in its user base, the report said. In a scaled rating of one through five, with "5" being "extremely concerned" and "1" being "not concerned at all", 26 percent of respondents gave a "5" rating, 28 percent gave a "4" rating, and 31 gave a "3" rating.

Analyst Michael Pachter from Wedbush Securities said that Facebook is fortunate that the scandal circles around information that was used for political advertisements and not nefarious purposes, according to Reuters.

Cambridge Antalytica's bankruptcy filing comes after the company admitted making mistakes over the misuse of data harvested from Facebook accounts. Among other things, the scandal took Facebook CEO Mark Zuckerberg to Capitol Hill to testify on privacy. In Canada and the U.S., however, growth was flat: The company reported 185 million daily users, essentially unchanged from past year.

Notably, privacy does seem to be at the forefront of respondents' minds.

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Seventy-four percent of Facebook users claimed they were aware of their privacy settings and 78 percent said they knew how to change their settings. Another 49 per cent said they have "some control", and 20 per cent said they had "no control". Some users are very concerned, some are not, and the rest are in the middle, expressing concern but not enough to substantially change their behavior or quit.

The company profited from a feature that meant apps could ask for permission to access your own data as well as the data of all your Facebook friends. Reportedly, Facebook is considering an ad-free subscription option.

The leaked emails suggest that while Facebook had received an assurance from Cambridge Analytica that the raw data had been deleted in December 2015, it did not receive a confirmation that the data derivatives were also deleted until April 2017, three months after Donald Trump had already assumed office as the President of the United States.

Greg Sterling is a Contributing Editor at Search Engine Land.

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